Frozen Beverages Are the Fastest Growing Segment in the Beverage Industry
Expanding menu offerings is one of the best ways for Quick Serve Restaurants to quickly increase revenue, but finding profitable menu items that customers love can be challenging. To fill this need, more and more Quick Serve Restaurants are turning to frozen beverages because of fast-growing demand, high profit margins, small footprint, and low maintenance.
Because of their popularity and versatility, frozen beverages are the perfect menu item to draw in more foot traffic, without the need to install lots of large, expensive equipment. Exciting promotions such as frozen beverage “Happy Hours” can also be a great solution for increasing sales during the slow periods between meal times.
In addition, frozen beverage dispensers have very low maintenance and downtime, no internal cleaning, and none of the bacteria buildup and health code issues that soft-serve ice cream and other frozen dairy products can bring.
All of these factors mean that Quick Serve Restaurants like yours can easily generate up to 80% profit margins with a Frozen Beverage Program. In fact, selling just 32 cups a day can make your Frozen Beverage Program profitable in as little as 6 months. Everything after that is nearly pure profit.
Unfortunately, not all Frozen Beverage Programs offer the high ROI that Quick Serve Restaurants seek.