How Taco Bell Eindhoven Promotes Frozen Drinks

Craig Joy with FBD, and today we’re in Eindhoven, the Netherlands. It’s a beautiful summer day, and we’re visiting Taco Bell to see how the restaurant is promoting its new Freeze drinks.

The promotion begins outside the restaurant, where customers are invited to ask themselves, “Are you summer ready?” The campaign introduces two featured flavors: Passion Fruit Freeze and Blue Grape Freeze.

Inside the restaurant, the drinks are also integrated into the digital ordering experience, making them easy for customers to discover and add to an order. It is a strong example of how outdoor signage, in-store merchandising and menu placement can work together to support a frozen beverage launch.

When the product, promotion and season are aligned, frozen beverages can attract attention, encourage trial and create an incremental sales opportunity.